no es lo mismo (6)

[NOTA: esta entrada no habla de política. Habla de publicidad, propaganda y formas de comunicación. Con mis opiniones no pretendo señalar o rechazar orientaciones políticas. Con esta entrada no pretendo ni que compréis discos de Sabina, ni que os manifestéis delante de la Moncloa o en la calle Génova. Tampoco pretendo que nos demos las manos todos como hermanos negros ni que dejéis de comer patatas fritas McCain.]

Los yankees pueden ser culpables de muchas de nuestras críticas, pero, indiscutiblemente.... saben como hacer las cosas mucho mejor que nosotros.

Porque no es lo mismo esto...


..que esto:


Discurso que me emocionó lo suficiente como para hacerme partícipe de su causa por la esperanza (concepto muy difícil de llenar designificado con frases tan obtusas como las que obama dice). La letra de este dicurso-camción os la pongo a continuación, porque de verdad merece la pena leerla.

Hablando en términos de comunicación e imagen, sí que hay algo positivo que decir acerca de la campaña de Zapatero. Y es que ha entendido la manera "americana" de convencer en política. Está intentando dejar atrás las formas de propaganda viejas e ineficaces para pasar a actuar con las maneras publicitarias más puras. El candidato es un producto como lo puede ser un detergente o un coche. Y hay que venderlo. Elaborar en torno a él una imagen cohesionada y simple, y repetir la misma idea lo máximo posible para que el concepto cale en la sociedad.

Letra Yes, we can

It was a creed written into the founding documents that declared the destiny of a nation.

Yes we can.

It was whispered by slaves and abolitionists as they blazed a trail toward freedom.

Yes we can.

It was sung by immigrants as they struck out from distant shores and pioneers who pushed westward against an unforgiving wilderness.

Yes we can.

It was the call of workers who organized; women who reached for the ballots; a President who chose the moon as our new frontier; and a King who took us to the mountaintop and pointed the way to the Promised Land.

Yes we can to justice and equality.

Yes we can to opportunity and prosperity.

Yes we can heal this nation.

Yes we can repair this world.

Yes we can.

We know the battle ahead will be long, but always remember that no matter what obstacles stand in our way, nothing can stand in the way of the power of millions of voices calling for change.

We have been told we cannot do this by a chorus of cynics...they will only grow louder and more dissonant ........... We've been asked to pause for a reality check. We've been warned against offering the people of this nation false hope.

But in the unlikely story that is America, there has never been anything false about hope.

Now the hopes of the little girl who goes to a crumbling school in Dillon are the same as the dreams of the boy who learns on the streets of LA; we will remember that there is something happening in America; that we are not as divided as our politics suggests; that we are one people; we are one nation; and together, we will begin the next great chapter in the American story with three words that will ring from coast to coast; from sea to shining sea --

Yes. We. Can.